LIKE A DIAMOND
that went through burning, bending and grinding but still ending up beautiful, The V had its own share of trials and difficulties before it became the stable company that it is today. From humble and turbulent beginnings 18 years ago, The V has extended its arms to embrace warriors worldwide. As V Founder Joseph Bismark puts it, “Despite negative hearsay and doubters, the company is still around, continuing to fulfill every warrior’s dream.”
The shape of the logo is also inspired by the Mobius Ring, which often resembles infinity. You can’t distinguish the inside and outside of the Mobius Ring, all you can recognize is one, long, continuous side. Just like this infinite loop in our new logo, we are moving in a continuous journey. We don’t stop once we gain financial freedom, because we know we have to evolve, to be able to help other people.
Whichever way you look at the new logo, you can clearly see The V and the letter L which stands for Limitless, go on an endless cycle of possibilities.