JOURNEY TO THE TOP: V LEADERSHIP CAMP LOGO RATIONALE
V Founder Dato’ Sri Vijay Eswaran has once said that whether one is born a leader or pressed into being one, proper training is still very much needed. As leadership is an endeavor that requires passion, commitment, and discipline, those who seek to become great leaders need to empty their cup and be willing to improve themselves. Thus, The V opens the V Leadership Camp, which aims to give IRs the chance to grow and enrich themselves through a comprehensive leadership training program.
As showcased by its logo, V Leadership Camp promotes a proactive response to The V’s call for leaders. The running man stands for courageous individuals who are in constant pursuit of greatness and are willing to take on the challenge to take a bigger leap toward success. The flag being carried by the running man stands for one’s pride and honor in facing the challenge to become great and be of service.
Aside from the commanding central element, the logo also features a pair of wings that stand for the program’s mission to carry those who are part of the program toward the right path to achieve success and greatness as leaders. The wings also connote a sense of preparedness in taking flight for bigger missions and challenges, such as making a difference in the world.
Just like any other journey, The V Leadership Camp embraces the presence of challenges and adversities, which is represented by the pointed mountains in the background. But as the V Leadership camp pushes to develop leaders who can manage problems and promote solutions, these barricades then become stepping-stones in order for them to reach the pinnacle of success.
With these, the program then becomes a holistic avenue for leaders to tap into their potential for greatness and service. The logo presents this through the circular orbit at the center, which features cosmic details and The V logo to stand for excellence and our core values.